Storefront in Next.js
App Router, RSC, edge cache. Performance budget defended.
// headless e-commerce
Headless e-commerce, end to end.
Headless work for content-rich brands and stores that have outgrown what themes can do. Storefronts in Next.js, content in Sanity, commerce in Shopify or Medusa, payments in Stripe.
// where brands get stuck
Your content team and your dev team can't share a CMS.
- Editors touching theme code because the CMS won't let them style.
- Product pages that load fast for SEO bots and slow for shoppers.
- Inventory truth split across three systems.
- Your storefront is one click away from your competitor's storefront.
// what's included
What ships.
Editorial CMS
Sanity Studio (or Contentful) tuned for the way your editors actually work. Custom blocks, real-time preview.
Commerce backend
Shopify Storefront API or Medusa.js. Inventory, products, variants, taxes.
Checkout that converts
Stripe Elements or Shopify-hosted. Apple Pay, Google Pay, EU SCA compliance handled.
Order ops integrations
Webhooks to your fulfillment, your CRM, your tax tooling. The plumbing that breaks first if you do it later.
// how we work
Three phases. Built to last.
01 · Calibrate
Architecture choice — Sanity+Shopify, Medusa, custom. Written scope. Migration plan.
02 · Build
Storefront and CMS in parallel. Weekly demo on staging with real products.
03 · Hand off
Cutover with redirects, SEO continuity. Editor training. Support window starts.
// common questions
What brands ask before signing.
When your content is editorial — long-form story, video, custom product layouts — themes start fighting you. Headless wins. For stores that fit Shopify's defaults, themes are still the right call.
Sanity for most editorial-driven brands. Contentful for larger orgs that need formal workflows. Shopify Metaobjects for stores that want to stay closer to Shopify's tooling.
Two paths — keep checkout on Shopify (fastest, lowest risk) or build your own with Stripe Elements (most control). We pick based on your conversion metrics and brand needs.
Yes. Redirect map, sitemap, structured data, content parity. We've moved sites with six-figure organic traffic without losing rankings.
Yes. A post-launch support window is included. Optional ongoing care plans available after that — sized to your team, pause-able month to month.
Murcia, Spain. Remote across Europe, the UK, and North America.